As Manager of Digital Acquisition, Chris Salvatore develops and executes strategies to acquire new and profitable TD credit card accounts online. With his team, he builds and maintains effective relationships with TD Digital Channels, TD Marketing Planning, TD Social Media, and third parties to design marketing programs delivering profitable portfolio growth.
A digital marketing aficionado, prior to joining TD, Chris built the roadmap for Distribution Partnerships within the credit card world at American Express partnering with various companies such as Chartered Professional Accountants of Canada, Microsoft, SiriusXm, 407 ETR and the Ontario Medical Association. Previously, he was at Torstar Corporation where he was a Digital Marketing Specialist responsible for desktop and mobile digital marketing initiatives with the Toronto Star and Wagjag.com. In conjunction he taught digital and social media marketing at George Brown College.
Chris graduated from the Ted Rogers School of Management at Ryerson University in 2009 with a Bachelor Commerce degree in Marketing. A Niagara Falls, ON native, he’s a die-hard Dallas Cowboys fan as well as a part-time chef.